Coordinate the company voice.
Without scripting every employee.
You set the messaging framework, the talking points, the campaign cadence. Each exec, sales leader, and employee advocate publishes in their own voice — Social Ninja keeps every post on-message, on-brand, and unmistakably theirs.
Your contributors publish. You stay the editor.
The patterns that kill consistent presence at scale.
Employee advocacy programmes die after week three.
Templates feel inauthentic, contributors stop posting, and the channel goes quiet. Real participation needs voice that's actually theirs.
Exec ghostwriting eats your senior team's calendar.
A senior comms lead writing for four executives is a full-time job that produces fragile, slow output and burns the people doing it.
Off-message posts that take weeks to walk back.
No shared talking-point library means a positioning shift takes a month to land — and someone always misses the memo.
How a marketing team coordinates without scripting.
- 01
Build the messaging framework.
Brand voice, campaign messages, talking-point library — one workspace your team contributes to.
- 02
Each contributor trains a voice profile.
Execs, sales leaders, advocates each set up their own profile. Their words, their cadence, their opinions — captured once.
- 03
Drafts blend campaign + personal voice.
Hooks pull from this week's campaign. Drafts respect each contributor's profile. You see everything in the queue before it goes out.
- 04
Contributors publish. Always.
No bulk-publish, no autopilot, no spoofing. Each person clicks publish from their own account, in their own voice.
The infrastructure for coordinated, distributed posting.
Talking-point library.
Shared across the org. Update once, propagate to every contributor's draft suggestions.
Per-person voice profiles.
Each contributor owns their voice profile. Drafts in their words, never homogenised to a "company voice."
Approval routing.
Drafts queue for review before they can publish. Configurable per contributor or campaign so review only kicks in where it adds value.
Quality scoring on every draft.
A combined voice / clarity / publish-readiness score before drafts reach the queue. The off-message ones don't make it past your reviewers.
Campaign coordination.
Plan a launch week, assign angles to contributors, see the rollout in one calendar.
Slack integration — review + approval.Coming soon
Drafts hit a channel for review. Approve or send back from Slack. Notifications when contributors ship.
Run a coordinated voice without spending the week scripting one.
Your contributors stay the authors — you stay the editor.
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